Sindy N Ngceba
Sindy N Ngceba
Senior Integrated Producer
An inquisitive mind born and brewed in Soweto. A dreamer with a multi-culture background. An executor of creative ideas and production solutions. A seasoned integrated producer with over 2 decades of experience in the advertising industry with outstanding work across Telecoms, Fashion. Food, FMCG, Automobile, Alcohol/Beverage and Financial services sectors.
20+ Years
Leading TV, radio, stills, digital and print productions across different brands.
Brands Across Different Sectors
End to end production for brands like ABinBev SA, Vodacom, KFC SA & Africa, VW & Audi, PEP, bp, Unilever and more.
About Sindy N Ngceba
A Producer who's done multiple formats.
Finding production solutions in the creative space from TV production, radio production, digital & social media content, stills, print and art buying. I have an advantage of client service background with the ability to be client facing where called for. I am based in JHB-South Africa with no challenges working remotely should there be an opportunity available across the country and globally.
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Years Of Experience
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Sectors Covered
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Brands Worked With
Get the suitable execution on every project.
Sindy Ngceba - Senior Integrated Producer
Propose suitable suppliers - Photographer/Director, crew, equipment, location/studio scouting, on-camera and voice over talent casting & contracts, influencers collaborations, music composition/search and rights administration, audio studio booking, shoot/recording scheduling and post production facilitation. Integrate communications with all departments - creative, client service, traffic and finance within the agency, Project management - budget, timeline, risk mitigation, execution, liaison with 3rd parties/suppliers, final material delivery, administration and reconciliation of the project.
Taking briefs from client/account management. Brief tsuppliers with the creative team. Assist the creative to identify the appropriate director/photographer/crew and post production team for a project and negotiate the best possible way to execute the creative idea within budget and timings. Book artistes, photographers, stylists, studio for shoots and recordings. Negotiate music licensing, artist fees, draw up contracts and release forms. Ensure accurate compilation, management, control & reconciliation of budgets. Make sure jobs are seen through within budget and deadlines are met. Draw up timing plans and schedule relevant people accordingly. Liaison with creatives, account management, clients and suppliers to ensure that expectations and satisfaction levels are met. Reporting: job status, billing report & renewal sheets. General administration – raising cost estimates, purchase orders, invoicing, reconciliation of job and filing.
Broadcast formats for TV and Radio, Digital content and conform for social media platform, Print elements and OOH. Activations and collateral.
Brands engaged in
A selection of the brands I have produced for over two decades of integrated production.
Vodacom retailCastle LiteCarling Black labelCastle Lager & Double MaltVW & Audi SAPEP – all divisionsTiger brands – All GoldPernod Ricard – Absolut VodkaEuropean Union in AfricaKFC SA & AfricaSkore CondomsOK FoodsUnilever – Joko & SkipAckermans – all divisionsGumtreePumaDistellEdcon – Discount divisions
Full-Service Production
Broadcast
TV & radio
Stills
Photography
Digital & Social
Media platforms
Behind The Scenes
Content creators/influencer collaborations
OOH
Activation
Collateral
Project Management
Case Studies
My Work In Action
These showcase the versatile productions with different creative teams, directors, studio vs location set, music licensing, cast and voice over artist.
Unilever
End Domestic Silence
JOKO: End Domestic Silence
Socially-driven FMCG TVC, produced with full creative and casting alignment.
https://www.behance.net/gallery/87241833/JOKO-EndDomesticSilence-TVCGumtree / Sony
Plan A Tactical Radio
Gumtree x Sony: Plan A
Tactical radio advert production, scripted, cast and delivered to a fast turnaround.
https://www.behance.net/gallery/92252589/Gumtree-SONy-PlanA-Tactical-Radio-AdvertHow I Work
From Brief To Final Delivery, Four Steps
However complex or simple the brief is, the process stays the same: Clear, structured, accountable and on schedule.
01
The Brief
Kickstart the idea with creative team, finalize production brief, confirm scope, budget range and timelines. Be it one dimensional or a 360 campaign.
02
Sourcing
I source appropriate suppliers/director/photographer/team, booking of key crew, studio/location, cast talent, negotiate contracts and music sourcing/licensing, and facilitate roll-out for the concept
03
The Production
I run production day-to-day: schedule, budget, suppliers liaison, facilitate pre production, shoot and post production so you don't have to.
04
Delivery & Reporting
Final assets delivered as per roll-out plan, budget reconciled and a full report.
What working with Sindy looks like
- A production agent who is not Ai
- Audio & visual brought to live
- If you can dream it, it's possible
- Range & versatile
- Time is money
In Practice
Up & running!
Stan experience, client facing when it counts, and equally managing finer details behind the scenes.
- 2 decades of range
- Hybrid and remote-ready, anywhere in SA and globally
- Budget and timeline disciplined
- Negotiate and settle supplier agreements, talent scope, fees, licensing & usage rights
- Agile and equable
- Solution driven
- Cross-Team coordination
- With discretion & preciseness
FAQ
Common Questions
Straight answers to what agencies and brands usually ask before booking a producer and project manager.
A brief, a rough budget range, and your target shoot window. From there, I can start working on cost, compile a schedule and source resources/suppliers.
Let's chat and look at what is required. Every project or production has different timelines.
Yes. I manage budgets end to end: compilation, negotiations, tracking, reconciliation and reporting.
TV, radio, digital, stills, print, OOH and activations.
Yes. Negotiating music licensing, artist fees and release forms is part of what I handle on every production that needs it.
Yes. I'm comfortable in the room with clients and not just behind the scenes managing logistics.
Yes. I'm based in Johannesburg but willing to travel for production locally and can work remotely with teams nationally and globally where required.
Telecoms, fashion, food, FMCG, automobile, financial services and beverage sectors.
Have more questions?
Contact me for more information
Contact Info
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